Philippine Airlines free essay sample

A copy of the Certificate of Public Convenience and Necessity issued by the Civil Aeronautics Board; A copy of the transportation rates as approved by the Civil Aeronautics Board; Pictures of the plane showing the side, back and front views thereof with the companys name and/or logo imprinted at its sides; List of operations and maintenance officials and personnel with their ATO licenses; Copy of the routes to be served and flight schedules; and such other papers or documents as may be required from time to time by the Department. VI. Evaluation of Study SWOT (Strength, Weaknesses, Opportunities, and Threats) * Strengths * Weaknesses * Opportunities Internet Advertising People use internet worldwide and a great way of communicating is through the web, utilizing the internet could expand the reach of PAL to its potential passengers. This could help the company to attract new customers and update the current situation of the company. We will write a custom essay sample on Philippine Airlines or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page * Threats Close Competition There has been a stiff competition in the airline industry in the Philippines. Moreover, threats also increase due to the emerging substitutes and new entrants. PEST (Political, Economic, VII. Plans and Programs of the study 1. Buying more aircraft – PAL signed a multibillion-dollar deal to acquire 50 new planes—the biggest aircraft order in the country’s history. 2. Planning to put up own airport Jean-Francois Laval, center, senior vice president for sales Asia of Airbus; Lucio Tan, left, chairman and CEO of Philippine Airlines, and Ramon S. Ang, president and COO of Philippine Airlines hold an Airbus A321 model aircraft in a news conference Tuesday Aug. 28, 2012, in Manila, Philippine Airlines signed a $7 billion deal to buy 54 Airbus jets. PAL on Thursday disclosed plans to build what could be the largest airport in the Philippines. Ang said the new airport would be closer to Manila than the Clark International Airport in Pampanga, which the government is grooming to replace NAIA. The new airport, which will be exclusive to PAL and sister firm PAL Express (formerly Air Philippines), would have two parallel runways when it opens, with the option of having two more. Parallel runways mean two planes can take off and land at the same time—now impossible at NAIA’s perpendicular runways. Ang said the new airport, together with other components of PAL’s expansion, could lead to a solution to the labor problems that have hounded the airline for more than a decade. 3. The payment gateway (7 – Eleven and Petron ) Philippine Airlines (PAL) passengers will now experience the convenience of paying for their domestic tickets 24/7 in over 766 7-Eleven retail outlets nationwide. With ECPays Payment Center facility in 7-Eleven stores, passengers who book online do not need to go and line up at PAL to pay for their tickets. Instead, they may simply go the nearest 7-Eleven outlet in their neighborhood. And for the local residents, Book amp; Buy ticket kiosks will be installed at selected Petron gas stations. It offers a hassle-free alternative to ticket offices and travel agencies as avenues for ticket purchases. VIII. Comparison between the study and rules and regulations set by DOT Philippine Airlines follow the rules and regulations set by DOT, but they also have their own rules that exclusive for them. It is important that every passenger read the following legal notices and agree to accept and abide by the provisions stated in each notice set by PAL. While the rules and regulations, provisions, requirements set by DOT should be followed of all airlines here in the Philippines. IX. Conclusion and Recommendations We agree that the plan of Philippine Airlines to build their own airlines can be a good chance for our country to be known internationally because they can now show to everyone that they improving their customer services; they ensuring that they provide the safest, most efficient Airline maintenance system in our country; their products are being enhanced. They don’t just sell an airline seat or an airline ticket, they are focuses on how they treated their customers; how they satisfied their needs when it comes in the services that they offered. We recommend that in order for the Philippine airlines to hold and maintain its position in the industry the company should pursue strategies focused on increasing market penetration and product development. They should try to offer more discount promos for their customers especially when Holidays, Christmas or Vacations. They should make more strategies that will help to develop their products and services for the satisfaction of their clients.